Karl Lagerfeld – Chanel Croisière 1996–1997/11

Karl Lagerfeld – Chanel Croisière 1996–1997 / 11, Original Campaign Print

This original campaign print from the Chanel Croisière 1996–1997 collection comes from an exclusive presentation folder containing 25 large-format fashion photographs, which Karl Lagerfeld styled and photographed for the French fashion house. The print on offer bears the original image designation ‘Chanel Croisière 1996–1997 / 11’ and documents a defining era of fashion photography in the 1990s.

This elegant black-and-white photograph depicts a staged scene featuring the iconic Chanel Classic Flap Bag. The interplay of light, architecture and reflections lends the composition a particular depth. The clear visual language and the fusion of fashion, space and photographic design are characteristic of Karl Lagerfeld’s work.

The sheet was produced using a high-quality photolithographic printing process on heavy-weight special card and was originally part of a Chanel portfolio comprising a total of 25 images. It is an original campaign print from the edition of that time, not a later reproduction or an original photographic print.

Overall, the print is in good second-hand condition with the image itself very well preserved. On the reverse, there are minor traces of adhesive, as well as slight cuts and marks from previous mounting. The front is not affected by this. If framed with a passe-partout, the marks on the reverse can be concealed.

Product details

• Photographer / Artist: Karl Lagerfeld (1938–2019)
• Title: Chanel Croisière 1996–1997 / 11
• Collection: Chanel Croisière Collection 1996–1997
• Motif number: 11
• Year: 1996
• Product type: Original campaign print / fashion photography
• Technique: Photolithographic print
• Substrate: Heavy-duty special card
• Edition: Original Chanel portfolio containing 25 photographs
• Colour: Black and white
• Depiction / Theme: Fashion / Chanel Cruise Collection
• Motif: Fashion shoot featuring the Chanel Classic Flap Bag
• Dimensions: approx. 40 × 20 cm
• Country of origin: France
• Style: Contemporary fashion photography
• Period: 1990–2000
• Frame: Unframed
• Condition: Good – very good overall condition with signs of mounting and wear on the reverse
• Special features: Minor adhesive residue and slight cuts on the reverse; front is unaffected

About Karl Lagerfeld and Chanel

Karl Lagerfeld (1933–2019) was one of the most influential fashion designers and photographers of his time. From 1983 onwards, as Creative Director, he shaped the development of Chanel , combining the traditional heritage of the French fashion house with a modern, internationally oriented visual language.
Alongside his designs, Lagerfeld devoted himself intensively to photography and directed numerous fashion campaigns himself. His photographs are often characterised by clear compositions, deliberate use of light and the fusion of fashion with architecture and art.

The Chanel Croisière collections , also known internationally as Cruise Collections, were originally developed for travel to warmer regions during the winter season. Under Lagerfeld, they took on an increasingly independent creative significance. The ‘Croisière 1996–1997 / 11’ motif documents this era and combines the aesthetics of the 1990s with the classic elegance of Chanel.